Vinitaly lands in the United States. The inaugural edition of Vinitaly USA scheduled today and tomorrow at Navy Pier in Chicago sees the participation of more than 230 companies and more than 1,650 labels for tasting over an area of 13 thousand square metres. The event offers a programme of more than 30 events over two days, including masterclasses, tastings and market focus. Organised by Veronafiere and Fiere Italiane in collaboration with Ita - Italian Trade Agency - the event sees the support of the main Italian institutions, including the Ministry of Foreign Affairs, the Ministry of Agriculture, Food Sovereignty and Forestry, the Italian Embassy in Washington and the Consulate General in Chicago. Also present were representatives of Assocamerestero and the main trade organisations, such as Unione Italiana Vini, Federvini, Confagricoltura and Coldiretti.
At the ribbon cutting ceremony the Minister of Agriculture Francesco Lollobrigida, the President of the Ice Agency, Matteo Zoppas, and that of Veronafiere, Federico Bricolo. Scheduled appointments include the Business forum promoted by Ice Agency in collaboration with Nabi (National Association of Beverage Importers) on the theme "Between Tradition and Innovation: the Future of Italian Wine in the US Market" in collaboration with Vinitaly and the Association of American Wine Importers. The 2024 edition will also host the American preview of the Tre Bicchieri Gambero Rosso, and finally, there will be an event celebrating the candidacy of Italian cuisine to be recognised as a Unesco intangible heritage at The University Club of Chicago.
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