Vinitaly's coverage of Eastern Europe
swings into action again with the "Italy Area" at Wine Vision by
Open Balkan in Belgrade from Friday until Sunday 24 November.
This third edition, organised by Veronafiere in collaboration
with the ITA Trade Agency, aims to establish the presence of
Italian wine not only in the Balkans (Serbia, North Macedonia
and Albania) but also in a large part of Eastern Europe.
Fifty-seven Italian companies are taking part in the group show
representing 8 regions (Abruzzo, Friuli-Venezia Giulia,
Lombardy, the borders, Piedmont, Apulia, Tuscany and Veneto)
matching b2b meetings with buyers from 11 countries (Albania,
Austria, Bosnia Herzegovina, Bulgaria, Croatia, Macedonia,
Montenegro, Serbia, Slovakia, Slovenia and Hungary).
Overall, the business area dedicated to Italian B2B at Wine
Vision responds to demand growing much more strongly than global
Italian wine exports; in fact, Italian sales recorded an
increase in value last year in the 11 target countries of 8.6%
(around 250 million Euros), compared to a world export average
of -1.6%.
A boost replicated in the first 8 months of this year, with a
trend in value of +13%.
"The mission to Belgrade," said the General Manager of
Veronafiere, Adolfo Rebughini, "is also part of Vinitaly's
planned activities to select and invite local operators and
buyers to next year's show in Verona itself 6-9 April.
"Reciprocal interests with the partners of Open Balkan that took
shape at the last Vinitaly with 1,567 operators from the Balkans
area and significant attendance - which will be seen again in
2025 - at the Verona Exhibition Centre of producers from Serbia,
Albania and North Macedonia in a joint exhibition space, with
the best labels from these three countries side by side in a
specific area."
Last but not least, six master classes will be held in Belgrade
conducted by the President of Aspi, Giuseppe Vaccarini.
The main labels representing Italy's key wine-making areas will
be in the forefront: from Franciacorta to Langhe, from the
vineyards of Friuli to Abruzzo and Sardinia, from Prosecco to
Soave and Valpolicella.
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