(ANSA) - ROME, JUL 17 - Italian-French eyewear giant
EssilorLuxottica said Wednesday that it was buying American
streetwear brand Supreme from the VF Corporation for $1.5
billion, around 1.39 billion euros.
""We see an incredible opportunity in bringing an iconic brand
like Supreme into our company," said EssilorLuxottica Chairman
and CEO Francesco Milleri and Deputy CEO Paul du Saillant.
"It perfectly aligns with our innovation and development
journey, offering us a direct connection to new audiences,
languages and creativity.
"With its unique brand identity, fully-direct commercial
approach and customer experience - a model we will work to
preserve - Supreme will have its own space within our house
brand portfolio and complement our licensed portfolio as well.
"They will be well-positioned to leverage our Group's expertise,
capabilities, and operating platform."
EssilorLuxottica's brands include Ray-Ban, Oakley and Persol.
(ANSA).